What to post today
Picks from the content plan: marketing dates first, approved trends next, regular topics by past performance, with slots reserved for testing new angles.
Content Ops
Runs an account's day-to-day publishing as a closed loop. Topics are chosen from past reads and conversions, marketing dates, trends a person approved, and regular tests of new angles, with head-to-head experiments on how titles are written. Copy uses only the products, prices, selling points and voice in your marketing profile; covers, images and short videos are made by the Creative Production agent. Before anything goes out it checks for invented prices, banned words and near-duplicate titles. WeChat and X publish automatically on schedule; Xiaohongshu, Douyin and Channels get a ready-to-post pack. Results flow back automatically, a weekly review is written, and missed posts or sudden drops trigger an alert.
01
What it does
Writes from your marketing profile
Products, prices, selling points, audience, voice and red lines all come from your organization's marketing profile; nothing else is claimed.
Delegates creative production
Covers, images and short videos are made by the Creative Production agent to brand rules; real screenshots and QR codes are used as-is.
Pre-publish check and veto window
Invented prices, banned words, title length and near-duplicates are checked; drafts in the morning, publish in the evening, veto in between.
Publishing and distribution
WeChat and X publish automatically; Xiaohongshu, Douyin and Channels get rewritten post packs.
Measurement and self-improvement
Reads and conversions are backfilled, writing experiments are settled, weak topics are flagged for retirement, and a weekly review is written.
02
How you ask
Plain language works. These are real requests.
Check the content plan: what should we post today? Give me the topic, why, and a draft title. Don't publish yet.
Scan today's trending lists for anything that connects naturally to our product. Skip politics, disasters and bad news entirely.
Write this week's content review: how many posts, which topic and title style did best, what to change next week.
03
How you keep it in check
- Only facts from the marketing profile and product handbook; only the prices listed there.
- Nothing that fails the check is published; nothing is published from chat without confirmation; no mass sends.
- Trends need human approval; politics, disasters, obituaries, crime and real named people are never used.
What acceptance looks like
- On-time publishing rate
- Average reads / conversions per topic
- First-pass check rate
- Veto rate
- Asset cost per post
04
Questions people ask
Do we also need the Creative Production agent?
Images and video are made by it. Personal workspaces include the starter edition; teams that need video or brand-locked batches should enable it too. Without it you get copy only.
Can it post to Douyin or Xiaohongshu automatically?
Those platforms have no open publishing API. WeChat and X are fully automatic; Douyin, Xiaohongshu and Channels get a rewritten post pack you publish in 30 seconds.
Will it make up prices or features?
It writes only from the marketing profile, and every price and banned word is checked again before publishing; anything invented is blocked.
Put it to work today.
Free credits on sign-up. For enterprise delivery, book a walkthrough and we will map your process to a job description.
Free credits on signup · No credit card · Mac and Windows